FMCG goods like cereal, nappies, chocolate, tea, and even water are staples of our everyday shopping – but they might not seem like the most eye-catching products to promote on social media. Amid users’ bustling feeds, and with only seconds’ worth of video or a few lines of text to play with, how can FMCG […]
A company’s approach to social media will depend on many factors, including the sector it operates within and its objectives. This chapter looks at the different ways businesses can reach their audiences, whether taking a global, local or blended approach is best, and the pitfalls to avoid. Social media communication strategies The experts interviewed for […]
Organisations need to approach social media with marketing, communications, servicing and commercial aims in mind. This chapter lays out a framework for developing a social media strategy that is tailored to the business needs. What is social media strategy? The definition of a social media strategy is very broad. For many, their social media strategy […]
Traditional attempts to provide definitions focus on the idea that social media is a web-based technology with the ability to bring people together and allow one-to-one or one-to-many communication. Yet this provides too broad a definition as it can also be true of email or instant messaging. This chapter considers the key characteristics of social […]
Social technologies have led many organisations to rethink their ways of working and communication, as well as the relationship they have with their customers and other stakeholders. As social media touches so many areas of the organisation, the process of getting it ‘right’ has been transformative for many. Social media is a fast-moving area of […]
Welcome back to our regular roundup of stand-out social campaigns.
Welcome back to our regular roundup of the stand-out social campaigns from the month just gone.
Welcome back to our regular roundup of the stand-out social stories from the month just gone.
A collection of best practice guides containing actionable, real-world insights, frameworks and practical advice to help both B2C and B2B businesses develop and improve their social media strategy and performance.
It’s time for another round up of the best social campaigns from the month gone. July brought us the return of Back to School season, and the much-anticipated delayed Tokyo Olympics, the latter dominating this month’s most engaging activations. In particular, TikTok has made every effort to raise enthusiasm for the great sporting event among […]
Spring has arrived, and as lockdown begins to lift, we’ve got another roundup of the best social media stories and campaigns from April 2021. There’s a wide variety of different campaigns to cover this month, ranging from Cadbury’s virtual Easter egg hunt to Dove weighing in on the topic of self-esteem. We’ve also thrown in […]
We’re back with another roundup of the biggest and best social stories and campaigns of the month.