The best social stories and campaigns from August 2021
Welcome back to our regular roundup of the stand-out social stories from the month just gone.
Welcome back to our regular roundup of the stand-out social stories from the month just gone.
As a large chunk of the global population hunkers down in isolation away from their friends and family, technology has become a crutch for human connection.
It’s time for your monthly dose of social stories and campaigns.
Coca-Cola has achieved notable successes in digital marketing, not least its massive following on social media and various polar bear campaigns. Let’s delve into 10 of its most interesting digital initiatives, some of which involve massive global campaigns while others are unique local examples. And remember, Econsultancy offers excellent digital marketing training and a wealth […]
The GDPR day of reckoning is upon us.
Two years (or six months, or two weeks, or ten seconds, depending on your level of preparation) of blood, sweat and tears have been leading up to this moment.
However you’re feeling about GDPR, we can all agree on one thing: the internet-wide frenzy that the new regulation has plunged us into has resulted in some hilarious tweets. Here are eight of our favourites.
A running theme in our latest Social Media Quarterly is how platforms are reducing harassment and increasing support for users online.
For more on this topic, and the very latest news and stats from the world of social media, you can download the full report here.
No matter where you shop, Christmas tends to be a big old drain on the bank balance.
Lidl, the UK’s fastest-growing supermarket, has just launched a social campaign with this in mind.
Algorithms run the internet.
On Google, an algorithm determines which sites appear in search results, and where. On Facebook, an algorithm determines which content makes it into each user’s News Feed.
For weeks, rumors have been swirling that Twitter is a buy-out target.
The likelihood of a bidding war fizzled out yesterday after Disney and Google were ruled out as potential buyers, causing Twitter’s share price to drop by 20%.
It leaves Salesforce as the most likely buyer, though it could mean that Twitter remains unsold.
You may have missed it, like I did, but Twitter last week added a DM button to its embed library of tweets, grids, timelines and other buttons.
It’s not massive tech news, granted, but allowing people to DM you direct from your website could have advantages.
Here are five of them…
Professional social media is hard work.
Practitioners have to come up with new posts for their brands every day and then report the results upwards to justify the social media team’s budget.
The lack of universally accepted performance metrics, however, makes this difficult to do.
As we hurtle into the historically quiet month of August, I’ve taken a look back at what the main social developments were from July.
Kick back and read on!