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10 inspiring digital marketing campaigns from Coca-Cola

Coca-Cola has achieved notable successes in digital marketing, not least its massive following on social media and various polar bear campaigns. Let’s delve into 10 of its most interesting digital initiatives, some of which involve massive global campaigns while others are unique local examples. And remember, Econsultancy offers excellent digital marketing training and a wealth […]

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GDPR: The funniest tweets we’ve seen this month

The GDPR day of reckoning is upon us.

Two years (or six months, or two weeks, or ten seconds, depending on your level of preparation) of blood, sweat and tears have been leading up to this moment. 

However you’re feeling about GDPR, we can all agree on one thing: the internet-wide frenzy that the new regulation has plunged us into has resulted in some hilarious tweets. Here are eight of our favourites.

What would a Twitter acquisition mean for marketers?

For weeks, rumors have been swirling that Twitter is a buy-out target.

The likelihood of a bidding war fizzled out yesterday after Disney and Google were ruled out as potential buyers, causing Twitter’s share price to drop by 20%.

It leaves Salesforce as the most likely buyer, though it could mean that Twitter remains unsold.

Social media metrics: Outputs, outtakes, & outcomes

Professional social media is hard work.  

Practitioners have to come up with new posts for their brands every day and then report the results upwards to justify the social media team’s budget.

The lack of universally accepted performance metrics, however, makes this difficult to do.