U.S. Marines

ESPN learns a thing or two about Twitter

What do the Marine Corps and ESPN have in common — besides a fascination with men in uniform? A fear of Twitter.

On Monday the Marines announced a ban on social networking for soldiers that included usage of Facebook, MySpace, Twitter and other social networking sites. They argued that social networking sites have the potential to endanger soldiers. Ok. Maybe.

But then ESPN followed suit, with a decree yesterday that employees were essentially banned from all sports mentions on social media.

The sports network has since relaxed its restrictions slightly, but for a company trying to increase its audience numbers, ESPN should be doing the reverse: telling its employees and on air talent to tweet early and often.