uber

10 best social campaigns and stories from April 2015

Now that David Moth is our new head of social, he has bequeathed his regular round-up of social campaigns and stories to me, as he’s now too busy posting Taylor Swift Vines on the official company Twitter.

He can be confident that this is in relatively safe hands.

So sit back and enjoy this new-look collection of news and advertising inspiration taken from the wide world of social, and I’ll try and keep the puns to a minimum.

Eight more examples of geofencing you should know about

I’ve rounded up what I think are the most intriguing examples of geofencing.

The list includes retailers but also other sectors such as leisure and education.

Take a look, because this is an area that almost any company could surely find a compelling use case for.

Uber to Airbnb: what can B2B learn from the prosumer model?

Prosumer is a portmanteau of professional and consumer.

I first came across it writing a blog post on the secret to mobile startup success.

There are many startups that begin as consumer focused businesses before unveiling an enterprise product.

It strikes me this often leads to a successful B2B product, so I thought I’d look at Uber (and briefly Airbnb) and discuss what B2B companies can take from a prosumer model.