Thanks to all of the scandals and controversies that have hit online advertising in the past year, a growing number of companies are taking a closer look at their digital ad campaigns.
Some of them aren’t liking what they’re finding.
Could bad PR pose an existential threat to one of tech’s highest-flying companies?
It’s a question worth asking following a string of very bad headlines for Uber, which may be one of the fastest growing companies ever.
This week’s digital news covers the serious, the sublime and the stupid.
Google is under attack yet again and Amazon keeps on keeping on.
Enjoy..
On Friday, the new series of Black Mirror hit Netflix, and with social media and virtual reality gaming the topics of the first two episodes, I’m trying to count it as ‘important work-related viewing’.
Mobile search, WhatsApp, same-day click-and-collect, digital currency and autonomous cars.
It’s just another week jam-packed with digital news.
Commence your catch-up…
An interesting week in digital news, we’ve had stories about clickbait, sexism, buyouts and bioelectronics.
As usual, here’s your five minute roundup. Nom nom.
The chatbots are here, and while it remains to be seen whether they are a useful technology or merely a passing fad, many brands are already putting them to work.
Here are five examples.
I was privileged to hear Avinash Kaushik speak at Syzygy’s excellent Digital Innovation Day last week.
Avinash discussed some of his favourite mobile experiences.
Here are 12 of them.
Marketers are responsible for abominations such as the popup, spam email, clickbait, poorly targeted mass display ad campaigns and deceptive native advertising.
Now we’re paying the price.
The tide may already have turned towards big data, but the waves are about to get a whole lot bigger.
From watches and wearables, to beacons and smart home systems, connected devices are expected to exceed 38bn by 2020, and each one will generate valuable data about what consumers think and how they behave.
With the prefix ‘The Uber of’ bandied around like so much trodden-in-the-dirt confetti, let’s take a look at what the phrase actually means…
Optimisation leads to incremental gain, while creativity leads to disruption.
In this extract from our Top 100 Digital Agencies Report 2015, I explore how the importance of creativity is being re-evaluated and how marketers are using this to build stronger connections with consumers.