Can Uber achieve super app status in the US?
Super apps are a fixture in Asia but for all of their success in the East, they haven’t caught on in a big way in the West.
Is Uber’s lawsuit against an agency a harbinger of greater brand-agency discord?
Thanks to all of the scandals and controversies that have hit online advertising in the past year, a growing number of companies are taking a closer look at their digital ad campaigns.
Some of them aren’t liking what they’re finding.
Will bad PR lead Uber to destruction?
Could bad PR pose an existential threat to one of tech’s highest-flying companies?
It’s a question worth asking following a string of very bad headlines for Uber, which may be one of the fastest growing companies ever.
What does the rating you give to your Uber driver say about the future of human interaction?
On Friday, the new series of Black Mirror hit Netflix, and with social media and virtual reality gaming the topics of the first two episodes, I’m trying to count it as ‘important work-related viewing’.
Five pioneering examples of how brands are using chatbots
The chatbots are here, and while it remains to be seen whether they are a useful technology or merely a passing fad, many brands are already putting them to work.
Here are five examples.
12 outstanding mobile customer experiences
I was privileged to hear Avinash Kaushik speak at Syzygy’s excellent Digital Innovation Day last week.
Avinash discussed some of his favourite mobile experiences.
Here are 12 of them.
How did we ever forget about customer experience?
Marketers are responsible for abominations such as the popup, spam email, clickbait, poorly targeted mass display ad campaigns and deceptive native advertising.
Now we’re paying the price.
Atmospheric marketing: Riding the tidal wave of IoT data
The tide may already have turned towards big data, but the waves are about to get a whole lot bigger.
From watches and wearables, to beacons and smart home systems, connected devices are expected to exceed 38bn by 2020, and each one will generate valuable data about what consumers think and how they behave.
The return of creativity and design
Optimisation leads to incremental gain, while creativity leads to disruption.
In this extract from our Top 100 Digital Agencies Report 2015, I explore how the importance of creativity is being re-evaluated and how marketers are using this to build stronger connections with consumers.
10 best social campaigns and stories from April 2015
Now that David Moth is our new head of social, he has bequeathed his regular round-up of social campaigns and stories to me, as he’s now too busy posting Taylor Swift Vines on the official company Twitter.
He can be confident that this is in relatively safe hands.
So sit back and enjoy this new-look collection of news and advertising inspiration taken from the wide world of social, and I’ll try and keep the puns to a minimum.
The best mobile campaigns from 2014: the expert view
You will have noticed a steady stream of 2014 roundup posts on the blog recently and it’s now time for another.
This time I’ve asked several mobile experts for their opinions on what have been the most impressive campaigns in the past 12 months.
It follows on from a similar post looking at the biggest mobile trends from 2014.
Eight more examples of geofencing you should know about
I’ve rounded up what I think are the most intriguing examples of geofencing.
The list includes retailers but also other sectors such as leisure and education.
Take a look, because this is an area that almost any company could surely find a compelling use case for.