uber

Will bad PR lead Uber to destruction?

Could bad PR pose an existential threat to one of tech’s highest-flying companies?

It’s a question worth asking following a string of very bad headlines for Uber, which may be one of the fastest growing companies ever.

Atmospheric marketing: Riding the tidal wave of IoT data

The tide may already have turned towards big data, but the waves are about to get a whole lot bigger. 

From watches and wearables, to beacons and smart home systems, connected devices are expected to exceed 38bn by 2020, and each one will generate valuable data about what consumers think and how they behave.

The Uber of blog posts

With the prefix ‘The Uber of’ bandied around like so much trodden-in-the-dirt confetti, let’s take a look at what the phrase actually means…