UK serps

Black Friday: US sites ranking well in Google UK results

Search for ‘Black Friday’ and related terms in Google UK and you’ll likely be returned a host of US websites in the results.

Below is page one of the UK SERPs (search engine results pages). As you can see, six out of the nine results are US sites.

Is Google UK giving too much preference to US sites?

Recently there seems to have been a greater proliferation of US results for searches which should return more localised listings. 

One such example is supermarkets. If people search for this and related terms, they should be seeing retailers that actually trade in the UK. 

However, we’re seeing Walmart, kmart and others appearing in what should be localised search results