Under Armour

10 retail and ecommerce stores integrating offline with online

From the experiential (read as ‘gimmicky’) to the practical (read as ‘will become standard practice’) there are many ways that retailers can integrate their offline stores on the high street with their online ecommerce businesses.

There’s lots of information on the blog already about digital technology in retail and a lot of it really should be thought of as the norm by now.

Unfortunately that’s not necessarily true. In a perfectly digitally integrated world the lack of services like Wi-Fi, contactless payment and click & collect would be the exception to the rule.

However there are still many trailblazers out there, not just offering the digital basics, but going above and beyond the duty of its bricks and mortar stores and offering a new world of interactivity and online integration.

Sure some of them will fail. Sure some of them you’ll barely hear about outside of a few speculative/curious articles like this (“huh, remember a few years ago when Google developed a self-driving car? What happened to that?”) 

Some won’t though. Some will go on to become exactly what’s expected from every consumer who visits your high street store.

10 gorgeous examples of social media creative for Twitter

Twitter is a great medium for creativity. Just ask our own social media manager Matt Owen.

One useful tactic is embedding an image, which allow brands to grab extra space in their followers’ feeds.

You won’t have failed to notice that Twitter automatically previews a small part of embedded images, but you may not have realised that some brands are much better at making the most of this opportunity than others.

I’ve previously blogged 10 brands hijacking Twitter feeds with creative preview images, and now I’m back with more useful examples.

Not all of them fit perfectly into the preview window, which is a neat way of essentially using an embedded image as a display ad, but they are all eye-catching and worthy of praise.

So, here they are then, 16 tweets that will hopefully inspire your own social efforts…