Uniqlo sex tape: how brands dealt with the social reaction

The old adage “there’s no such thing as bad publicity” might just be true in the age of social media.

Just ask Japanese clothing retailer Uniqlo, which found itself in the spotlight after a mobile phone video showing an amorous couple getting to know each other in a Beijing store’s fitting room was distributed online.

How Gap can improve its email marketing

Last July I wrote an article called how fashion retailers use email marketing, in which I investigated 16 brands including ASOS, Topshop, H&M and Gap to check the frequency, content, subject lines and ultimately effectiveness of their various email campaigns.

Now six months later I’ve decided to follow up the article by cautiously peering into the inbox of the email address I created specifically for the investigation to see what its current state is.

10 reasons why UNIQLO could do better online

Flash-heavy websites continue to massively annoy and disappoint. The
UNIQLO site is a fantastic example of a website that appears to be well
designed, but which is actually a tour de force in frustration.

I was reading Contagious magazine’s ‘most contagious’ review of the
, which is a useful digest of trends for the past year. UNIQLO was
cited as a trendsetter in digital, having won various prestigious
awards for its efforts, so I thought I’d check it out.