unique URLs

65% of print and TV ads include a URL

More marketers are adopting an integrated approach to their campaigns, with the majority now including web addresses in offline ads to drive customers to a website. 

Nominet’s Domain Name Industry report also found that consumers respond better to .uk web addresses than .com, with 80% preferring the local address. 

TV ad landing pages: ten best practices

It is now common practice for brands to include URLs or search calls to action within TV ads to encourage viewers to go online and find out more. 

Renault’s current ‘Megane Experiment’ TV ad asks users to go online, though the execution wasn’t perfect; the URL was too long, and related search terms didn’t all lead to the correct page. 

With this in mind, here are ten best practices to help brands tempt customers online and make the most of any leads…