universal mccann

Smartphones as a marketing medium: are we there yet?

smartphone marketingSmartphones have been getting lots of attention lately what with Google’s introduction of the Nexus One and all the ballyhooing going on over at CES this week. The world is seemingly poised for yet another “year of mobile” (I’m losing count, but it seems as if that scorecard is well into its second decade). So what are the opportunities? Where are the changes?

A new Questus study sponsored by AOL and Universal McCann takes the temperature of 1,800 smartphone users – because if any audience is not only receptive to, but equipped for mobile marketing messaging, it’s very obviously these technology early adopters.

The findings? Heartening, but hardly earthshaking. Herewidth, some of the findings:

Q&A: Maura Curtin, Social Media Advertising Consortium

There’s a new trade group in town. The Social Media Advertising Consortium (SMAC – pronounced “smack”) is newly-formed, but burgeoning body dedicated to best practices, measurement, defining smacand shaping one of the fastest-growing channels in digital advertising. We caught up recently with Executive Director Maura Curtin to learn more about what SMAC is up to…and what its plans are for the future.