universities

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How higher education providers are marketing to new students

Brochures and pamphlets were once the main source of information for potential new students.

Now with many higher education providers taking steps towards digital transformation, and students naturally looking online to research educational courses – other forms of marketing are taking precedence.

How visible are universities on social networks?

With UK universities allowed to charge up to £9,000 for fees from this autumn, many institutions are likely to have ramped up their marketing in order to engage and attract students.

So how successful have they been in creating a presence on the main social networks?