unsubscribe

10 ways to reduce email unsubscribes

A well-oiled email marketing strategy can be unsurpassable in terms of ROI and audience engagement.

So, what are the myriad ways companies can keep their database plump and receptive and reduce unsubscribes?

Here are 10 ways.

Seven annoying email unsubscribe processes

Email marketers and brands must be well aware of the existence of ‘report spam’ buttons on email clients, and the potential risks to sender reputation if recipients press them. 

Then there’s the new Gmail unsubscribe feature.  Though this is likely to be less harmful than the spam button, could help Google distinguish between ‘good and ‘bad’ senders.

Despite these features, and customers’ frustration with what they consider to be spam, some unsubscribe processes are just too painful.

I’ve been clearing out my over-cluttered inbox, and unsubscribing from a few unwanted emails.

While the majority had a one or two click process, others seem to make it as hard as possible… 

12 useful tips for optimising email deliverability

More than 20% of all commercial email does not make it to the inbox. This is not the spam, it’s the legtimiate stuff. 

The sole responsibility for catching and sorting out the good from the bad and the downright ugly lies with the ISPs. 

So how do they make these judgements, and how can you ensure that your emails will reach potential customers? 

Here are 12 valuable tips for monitoring and improving email deliverability, taken from our recently updated Email Marketing Best Practice Guide.

Managing email unsubscribes: best practice tips

No matter how well implemented your email marketing campaign is, there will always be those recipients who click on ‘unsubscribe’. 

Whether your subject lines are written to be as persuasive as possible, your content has been optimised to the very last character, you’ve segmented and tested to within a gigabyte of an email’s resilience, someone, somewhere will think “not these guys again” and hurl your present and future endeavours into the trash, or even worse… mark it as spam.

Using Econsultancy’s latest Email Marketing Best Practice Guide, I’ll be taking a look at the best practice methods of managing your unsubscribers, with an eye on trying to retain those who do click the ‘unsubscribe’ link by offering them more relevant communication.