unsubscribes

Email marketing: what makes people unsubscribe?

The start of the New Year always sees a raft of unsubscribes terrorize email marketers around the globe, as users attempt to clear the slate for the year ahead.

But what kinds of emails avoid the annual cull? 

Email app ‘Unroll.me’ recently published a revealing list of popular unsubscribes from 2013. Let’s see which emails are worth having and who’s just spamming…

Four common email marketing mistakes that lead to unsubscribes

Growing a high-quality mailing list can be a costly, time-consuming effort, but it’s an effort countless companies make for a simple reason: email marketing can be one of the most effective ways to grow a business.

But building a mailing list is only half the battle. The other half: keeping subscribers happy.

How to keep your emails relevant to subscribers

It is important for brands to make the unsubscribe process as easy as possible for recipients of marketing emails, but is it possible to pre-empt this and re-engage them with your emails? 

I received an email from HMV today, and this suggests that the retailer is trying to make its emails more relevant to customers. So is this an approach that will prevent customers from unsubscribing?