update

The effects of the Google Panda update – new data

The impact of Google’s ‘Panda’ update might be restricted to a relatively small number of ‘low quality’ websites, according to the search community. I have received some new data that further supports this idea.

Panda was rolled out to Google.com on 24 February, but the UK update didn’t occur for another six weeks or so. Then, on 11 April, Google pushed the button. ’Low quality’ and ‘thin content’ websites were targeted by Google. 

Some have suggested that the post-Panda world looks much the same as it did before, at least as far as most sites are concerned. This new data goes some way towards proving that…

The ‘Vince’ update unravelled: does Google recognise brand equity? (pt 1)

Four months after Google’s so called Vince update, and there’s still talk amongst SEOs of brand building being the new link building.  The following three-part blog series aims only to present evidence for you to draw your own conclusions on what really happened, what Google is now looking for and how to effectively deploy your natural search campaign post Vince.