updates

Facebook’s new analytics tool: is it any good?

Facebook has recently begun beta testing updated page analytics with a swanky new look.

I’ve been playing about with the new system over the weekend, and while there’s plenty to be said for the new aesthetic, is there really any more useful insight on offer here?

Let’s take a look…

Targeting Facebook Posts: The Good, Bad, and Intrusive

Although the news is only a few days old at this point, mentions of Facebook’s Enhanced Post Targeting, outlined in yesterday’s Econsultancy post, and briefly below, is a feature that has been on my wishlist (yes, I have a running Facebook Innovation Wishlist!) for quite some time – and I am glad to see it taking shape. 

The Enhanced Targeting feature hasn’t been rolled out, and still is not 100% announced yet, however, it looks promising that the feature will come to fruition and will be available to Page Admins. We have the ability to target self-serve ad units the same way – so the tools and data sets are there to make this happen.

Google Caffeine: the most refreshing Google update ever for SEOs?

Need a Caffeine boost? After much anticipation and discussion, Google’s latest ‘big update‘ is officially here.

Unlike many major Google updates, which include alterations to the
factors Google uses to rank pages, Caffeine instead represents an
update to Google’s web indexing system. The result: Google says
Caffeine “provides 50 percent fresher results for web searches than our last index.