Wish is a well-funded mobile commerce platform in Europe and North America.
As it is aimed at the deal-mad shopper, it makes a great case study for persuasion in mobile ecommerce.
Let’s take a look at some elements of the user experience (which isn’t one for the faint-hearted).
A sense of urgency and fear of loss are powerful sales drivers in ecommerce.
Undecided shoppers can be encouraged to make an impulse purchase if they think they’re in direct competition with other people for a product that has limited availability.
I recently rounded up 11 examples from ecommerce sites that use stock levels to create buyer urgency, but that’s by no means the only tactic available.
Here is a range of other techniques used by well known brands that can prove to be very effective in driving conversions.
And just to clarify, I’ve intentionally avoided group discount and flash sale sites (e.g. Groupon) that are built around scarcity and deadlines.
As technology has advanced, so has the online marketer’s ability to shape website utility and brand perceptions.
Product recommendation engines were the first real move away from a one size fits-all website, but it wasn’t until the introduction of A/B testing that ecommerce professionals started to look at personalisation as more than just algorithmic product curation.
Ecommerce is graduating into a new phase of personalisation where customer segmentation capabilities and the ability to serve targeted content in real-time are a viable reality for most online businesses.
The bricks-and-mortar store is no longer the only place the customer can see the personal face of the business as personalisation bridges the gap between the clicks and the bricks.
This guide aims to identify some effective personalisation tactics that ecommerce businesses can implement to improve the customer experience and drive conversions.
One of the most important areas to invest time into is developing the persuasive layer of your online experience and deliver more reasons for your visitors to do what you want them to do.
In fact, I see persuasion as being one of the next big battlegrounds online.
As more websites are upping their game around the fundamentals of good user experience and usability principles they’re looking for the next area of growth and to gain competitive advantage.
One brand I’ve paid particular attention to since 2009 has been Booking.com. I previously wrote a piece back in October 2011 about the wide range of persuasive techniques used on its search results page.
Since then Booking.com has continually evolved and refined its online experience, adding in new features, functionality and in particular using even more persuasive techniques.
In this article, which is the first in a series, I’ve highlighted many of these newer features and provided tips and advice on how to apply these techniques to your business.
Creating urgency with your users is a very powerful way to drive conversion rates.
As website technologies advance we are finding more creative ways to instil this urgency and drive sales, here are just a few.
Real-time retailing means being able to detect, understand, communicate with and serve your customers at every point in the purchase lifecycle.
So how can online retailers react responsively to customer needs when they visit their websites?
Here are my seven top tips for how you can become a real-time retailer today.
Ecommerce sites can use urgency in various ways, through showing low stock levels, encouraging people to buy quickly for faster delivery, or by using email to pull customers into sales.
The tactic can work as it forces the customer to make a faster decision about the potential purchase, based on this new information.
So, here are 15 examples of the use of urgency by online retailers…
Chances are you’ve heard of Vente-privee. The French company pioneered the booming online private sales market. And you might be familiar with Groupon, a prominent player in the increasingly hot local deal-of-the-day market.
The former sells high-end luxury products. The latter offers recipients of its emails the possibility of being able to buy products and services from local businesses at hefty discounts. What’s the secret to their success? You might be inclined to say “It’s the deals!” While that’s partially correct, the real answer is something far more primal: urgency.