Welcome back to our Intro to AdWords scripts series where we’re training you to automate your account management using scripts.
Landing pages with broken URLs can wreak havoc in your AdWords account.
Whether the links have moved or were inputted incorrectly from the start, the outcome is the same: you’re paying for dead-end clicks.
This week’s article will be an introduction to automated destination URL checking in your AdWords account.
We’ll go through a basic URL checking script and explain what’s going on, line by line.