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20 hilariously offensive domain names

Inspired by Chris Lake’s excellent article, Stupid URLs and how to avoid them, I’ve been digging around the internet to find some truly terrible domain name fails.

Some of ones I’ve listed are totally beyond belief. I’m frankly astounded that their owners didn’t notice the double entendres happening – and there’s loads of others floating around the web too.

As it also happens, there’s a semi-official name for instances like these: SLURLS, coined by a computer programmer called Andy Geldman who’s actually produced a book specifically around this subject.

The list I’ve put together is definitely not for the faint-hearted. With winter gloomily kicking in, this list is intended only as a bit of fun, and nothing too serious. But take this as a warning: if you’re easily offended, don’t read any further…

Stupid URLs and how to avoid them

Back in the day, the energy company Powergen Italia bought a .com domain, and if ever there was a case for using a hyphen in a domain name, that was it. 

Some brands have clearly drawn the short end of the straw, as far as amusing / embarrassing / horrific domain names go, but most can avoid being known for having stupid URLs. They come in all kinds of shapes and sizes and we still see plenty of lame URLs in need of some special attention.

I’m not going to get into the technical detail, largely because not all of these points are technical in nature, and Econsultancy’s how-to-guides on SEO Best Practice and Effective Web Design contain around 700 pages of practical insight on – among other things – URL strategies.

Here are 15 things to look out for when trying to discover if your site suffers from URLitis. Take that medication if it does!