This blog is part two of my ecommerce IA mini-series and takes a look at some of the key components and guidelines for what ecommerce teams need to think about.
Today I’m going to send you to sleep talking about URL structure & data formats (yawn…).
For those of you who missed it, part one is on site & catalogue structure.
I’d welcome comments to add to my views and share advice/experience of what works, what mistakes to avoid and useful resources to use. Hope you find it useful reading.