US Open

AmEx gets social for the US Open

That many brands are cutting back on print advertising is no secret.
And it’s no secret that more and more of them are focusing their
efforts on digitally-oriented campaigns.

In many cases, such campaigns make a lot of sense. While print can
still be a valuable medium in a marketer’s toolbox, it’s often
expensive and depending on a campaign’s needs, diverting cash and
resources to the internet may provide more bang for the buck.