usability test

Now showing at a cinema near you, or is it?

During a recent spot of unavoidable eavesdropping in a slow-moving queue, I overheard two ladies expressing great frustration at their less than positive experiences on cinema websites.

We decided to investigate, and asked potential users to visit three sites and carry out some simple, typical tasks that cinema-goers would be likely to perform online.

The sites we tested were Cineworld, Empire Cinemas and Odeon.