New Twitter stats: talking is way more popular than sharing links

I thought I’d share a recent study into Twitter usage habits, conducted by Carolin Gerlitz and Bernhard Rieder. I missed this back in May, when it was first released, so apologies if you’ve already seen it.

The findings are significantly different to an older study from 2010 by a Microsoft team (Boyd, Golder and Lotan). This may be due to a different – arguably more robust – sampling method, using the Twitter Streaming API. Or, it may be that usage habits have evolved in the intervening three years. 

The full research is available here. It is a rather dense read, though a rewarding one. For those of you with TL;DR syndrome I have extracted some highlights.