For marketers working in mobile, talk about cellphones being on the verge of breaking out can feel more than a bit repetitive. At least that’s the way Brian Levin of Useful Networks put it at the Location Awareness panel at Ad:Tech today.
“I feel a little like Bill Murray in ‘Groundhog’s Day.’ I was on this panel last year.”
Despite all the technological progress and increased user adoption that mobile phones have experience in the past few years, they still occupy only a small percentage of most marketing budgets.
Amid all of the promise held out in the future of mobile, how is the market actually going to break out? The panelists at Ad:Tech’s panel on location werein agreement on a few things (besides the Corona’s that were served on stage to celebrate impending happy hour).
A lot of it will rely on users self-reporting their data.