user acquisition

Google pushing hard to extend influence to apps

The rise of native apps is one of the biggest threats to Google’s dominance, but the search giant isn’t sitting idly by.

In fact, slowly and sometimes quietly, it’s increasingly working to extend its influence into the apps Googlebot can’t reach.

Five rules for boosting mobile app user retention

With smartphone penetration rising and more and more consumers turning to the mobile web, the opportunity to get your mobile app into the hands of those consumers might seem to be growing by leaps and bounds.

But getting the users you acquire to stick around is proving challenging — perhaps even more challenging than on the web.

Can a popular Facebook group become a real “startup”?

What happens when you start a group on Facebook and two weeks later,
you have over 180,000 members? If you’re 21 year-old Tiffany Philippou,
the creator of the hit Facebook group Secret London, you do the
entrepreneurial thing: try to parlay your Facebook popularity into a
bona fide startup.


After a 48-hour crowdsourcing marathon during which more money was spent on
food and liquor than on design and development, Secret London was
reinvented and launched as a standalone online community.