user engagement

How are brands using audience involvement to increase reach and engagement?

Audience involvement is the process and act of actively involving your target audience in your communication mix, in order to increase their engagement with your message as well as advocacy to your brand.

This trend in social media marketing is also partially responsible for a new understanding of the power of social, from being an afterthought in the broader communications mix, to a crucial element in prime-time television spots.

There are three different ways in which brands can involve their audiences….