user experience design

Q&A: Andy Budd on the current state of UX design

Traditional thinking dictates that designers create the products and marketers sell them.

Then along came Apple and its beautifully designed products that practically sold themselves with almost zero marketing effort.

What came next was a huge amount of mediocre products needing ever-increasing budgets in order to highlight differences and features that may not have existed in the first place.

User experience designer and CEO of Clearleft Andy Budd believes that product and marketing teams need to work closer together and that the relatively new field of User Experience Design is the glue to achieve that.

I spoke to Andy Budd about all matters relating to UX last week. 

Andy Budd is also one of the speakers at Econsultancy’s Festival of Marketing in November. Our two day celebration of the modern marketing industry also featuring speakers from LEGO, Tesco, Barclays, FT.com and more.

Eight physical product landing pages to inspire you in your next project

I was recently trying to put together some examples of good landing page design and found there was a lack of blog posts looking at physical products in particular.

There are lots of blog posts about designing effective landing pages, and case studies of websites that are doing it right, but nearly all of the examples given were of landing pages for software or service products.

Yes, you can apply many of the same principles and tactics, but still, it’d be nice to have some examples of physical products being sold. 

30 user experience quotes to warm your soul

Is design a science or an art? I reckon that, as far as the web is concerned, it’s a bit of both. 

I searched on Google for an answer to the question and while I didn’t quite find one, I did spot a rather lovely Venn diagram created by The Imaginary Foundation. Try replacing the word ‘wonder’ with ‘design’, and we’re pretty much there…

30 user experience quotes to warm your soul

Designing a wonderful user experience is a key part of trying to create an amazing customer experience, which is much broader, anchored as it is in products, service, process, fulfilment and so on. This is something we’re all – presumably – trying to do.

I’m not a big fan of inspirational quotes, much less those awful posters, but sometimes a smart soundbite or pithy observation can help us to spot the wood from the trees. As such I’ve compiled a bunch of my favourite quotes relating to the user experience and design. Hat tip to this thread on Quora and uxquotes.com.