user experience

marketers guide to chatbots

A Marketer’s Guide to Chatbots

1. Introduction 1.1. Executive summary Chatbots have seen a rise in popularity over the last few years, with the cost of implementing the technology going down and the curiosity around AI taking off. Nevertheless, the definitions around what a chatbot is and what a chatbot can do are still blurred. For the purpose of this […]

A day in the life of… VP User Experience at Huge

This week, we’re spending a day in the life of a UX professional within an innovative agency.

Josh Payton has been around since the dotcom boom, grew up in Seattle creating websites for punk bands, and is now a champion of company culture and hands-on creativity.

Let’s hear what a UX head does with their time…

Making your HTML accessible for the visually impaired

Accessibility is an important topic in web design, but one that previously hasn’t been covered on the Econsultancy blog.

To rectify this omission, I’ll be writing a series of posts exploring how to make your websites more accessible from the outset. 

In this first post we’ll look at creating a design that people with visual impairments will hopefully find easy to use.

How Tinder has changed ecommerce

Through its fun, intuitive and frankly addictive user interface, Tinder’s simple “swipe right for yes, left for no” approach has earned it a place on mobile home-screens around the world – not to mention a valuation of $1.35bn. 

As the popularity (and controversy) of Tinder has grown, many brands have started to copy the brand’s simplistic yes-no interface for their own apps.

This has kicked off a UX and design phenomena rapidly becoming known as ‘Tinderisation’.

What will be the biggest UX trends in 2016?

I recently covered some of the biggest UX trends of 2015, such as ever-increasing customer expectations and the rise of personalisation. 

Here we’re going to be looking forward with the help of a crystal ball I bought from a charity shop on the way to work this morning.

Obviously that’s not true. We’ll actually be hearing from a panel of UX professionals who have kindly lent us their experience and insight for the purpose of producing this post.