Twitter has many uses for our business beyond sending us traffic and spreading word about our articles, research and events.
While it is now our fourth-largest referrer, Twitter is more than simply a people hose. By tuning in to tweets we listen to user feedback, which helps keep us on our toes. It is useful in a wide number of areas, some of which I have listed below.
Some recommendations and questions are easier to deal with than others, but we certainly take note of all of them.