As discussed below, while it is unclear exactly how social signals have an impact on search rankings, high-ranking URLs tend to have more social signals than lower ranking URLs. However social may influence search, marketers must bear in mind that social networks amplify good content and in doing so, make it more visible. This chapter […]
Beyond page content, there are several further factors that can affect how a page ranks. This chapter outlines these factors and provides guidance for their optimisation. URL-level factors In addition to the specific markup factors outlined in Optimising Page Elements in SEO, there are other important URL-level factors that have an effect on search engine […]
In its first earnings call as a publicly-traded company, Reddit detailed its growth from organic search traffic. But can Reddit manage to have its cake – trade on its reputation for unvarnished authenticity – and eat it – license its content to train the very AI models it wants to stand apart from?
Image: Damien Mahoney, Nosto Damien Mahoney is the Chief Strategy Officer at Nosto, a role he took on in April 2023 following the acquisition of visual user-generated content (UGC) platform Stackla, where he was founder and CEO. “I still continue to focus on the success of this part of Nosto,” he explains, “assisting the team […]
Often the site for decision-making, the product page is one of the most important considerations for ecommerce teams. This chapter looks at best practice for putting a product page together, after looking at the role of content hubs in in the customer journey. Content hubs Content clearly plays a key role in driving conversion through […]
Understanding how customers can be persuaded to move towards conversion at different points in their journey is crucial in ecommerce. This chapter outlines the six key principles of persuasion, set out by psychologist Dr Robert Cialdini, and looks at how they can be leveraged in a typical customer journey on an ecommerce site. Principles of […]
This quick guide shows customer-centric brands how to leverage the power of customer ratings and reviews, covering topics including consumer trust, third-party review sites, review partners and measuring ROI.
Love them or hate them, Crocs have undoubtedly enjoyed something of a resurgence in the past few years. Seen on the feet of influencers and Oscar-attendees alike – as well as those who simply care more about comfort than style – the footwear brand has recently cemented its success with record earnings. In its Q2 […]
Agility, scalability and innovation were identified at a recent Econsultancy webinar as vital for online retailers seeking to take advantage of a huge surge in digital shopping.
In a new report written by Econsultancy in partnership with Bazaarvoice, we explore why UGC has become mission-critical to brand ecommerce success – looking at how it can add value, deliver new insights and create new avenues of communication with customers.
Strengthening your ratings and reviews program can increase the discoverability and awareness of your products, boost sales, help your business talk in the language of your customers and much more. In fact, nearly half of shoppers say they are less likely to buy from a brand or retailer if they don’t have reviews on their […]
If, like me, you’re a 20-to-30-something with too much spare time on your hands, the chances are you may have been playing a lot of Animal Crossing over the last three months.