user participation

Is the 1% participation rule dead? The BBC thinks so

The UK online population is no longer content to lurk in forums and on websites without contributing, with 77% of us now actively participating in digital media in some way.

This, according to the BBC, signals the death of the 1% rule.

For those unfamiliar with it, the 1% rule states that in any given online community only 1% will create content, 9% will edit or modify that content and the rest will consume the content without contributing.