user research


An introduction to customer research (a 3,000-word guide)

Whether you work in marketing, sales, product or even finance, getting out to speak with your customers is invaluable.

Regardless of if you work in a multinational FMCG company, the financial sector, a not-for-profit or a start-up, the customer is the most important stakeholder in every decision your business makes, so talking to a few of them seems like a pretty smart idea.

Tips for usability testing with children

child with laptopChildren represent a huge market for digital products yet most are designed by and for adults.  Even those which are targeted at children often get it embarrassingly wrong – like dads trying to be ‘cool’.  But all is not lost.  We have found that user research and testing with children opens up a whole new perspective, helping adult designers to see the world through the eyes of a child.

Our user research with children has ranged from social networking and mobile phones to online games and websites targeted at everyone from toddlers to teens. 

Here we share some of the lessons we have learnt in adapting our usability research and testing methods for children…