user reviews

Can Foursquare compete with Yelp?

Foursquare has been on the list of candidates for the ‘next big thing’ for some time, but the location-based service’s future seems uncertain.

Last week, reports surfaced that the company, which has already raised upwards of $70m in funding, was looking for investors to provide an additional $50m to $100m of capital at a valuation of $700m-plus. According to TechCrunch, investors aren’t exactly rushing to check in to a deal.

Nara raises $4m to build a better recommendation engine

When it comes to finding the perfect restaurant, hotel or entertainment venue, chances are you turn to one or more user reviews sites. After all, if you’re going to trust anything, why not trust testimonials from a business’ past customers?

User reviews, of course, aren’t perfect, and sorting through them can require a lot of effort. Hence the effort many companies are making to build recommendation engines that use computing power to tell you where you should eat your next meal or go to have a good time.

20 ways to get reviews from customers

The first step in getting a product or service reviewed is to realise that people don’t actually want to review it.

Instead you need to give them a reason to write about you. Once you look at reviews in this way it’ll become easier to identify opportunities.

This post highlights how to do this with customers.