User visability

Interactive design? Do it with murder in mind

There are a lot of websites out there where you can see the 80/20 rule at work; when a website has a good look but just a small proportion of the site’s features and content is doing all the hard work. The rest is maybe distracting, irrelevant or even getting in the way of the customer journey.

Why does this happen? We all know that great stuff just works and consequently great design often goes by unnoticed – simplicity wins hands-down over complexity.

Twitter shows us we can all say more with less, and pictures engage us better than words. Look how image-based Facebook quickly displaced text-based sites, such as Friends Reunited. 

I suspect that cumbersome or over-designed websites are often the result of the designer loving what they do… maybe just a little bit too much.