username squatting

Two sites for protecting your brand’s usernames

It used to be that you do a decent job of protecting your brand by registering the domain names that incorporate your brand name.

Not anymore. Thanks to social networking sites and other online communities, consumers are increasingly interacting on third party services that have become targets for brand hijackers, impostors and opportunists. Their MO: snap up usernames that are related to major brands (and prominent individuals).

Is username squatting the next online brand nightmare?

Everybody knows about cybersquatters; those dreaded ‘entrepreneurs‘ who register domain names related to brand names and trademarks that they have no rights to.

ICANN, the organization that oversees the domain name system, provides a dispute mechanism by which trademark owners can dispute a domain name registration and win back domains that infringe upon their rights.