usernames

Changing Twitter usernames painlessly: four top tips

As somebody who regularly has to deal with a multitude of Twitter accounts, both personal and client-based, I often come across confusion when it comes to the thorny issue of naming your @account.

Aside from the obvious branding issues, one of the biggest stumbling blocks can be the issue of trademark, copyrights and the often-complicated problem of who has a “right” to use any particular name.

Brands, agencies and vanity URLs: where’s the common sense?

Imagine that your name is Harman Bajwa. Your Facebook profile is located at the vanity URL facebook.com/harman. You log into your Facebook account one day only to receive a message indicating that your vanity URL has been “removed for violating Facebook’s policies”. This message implies that your vanity URL is unrelated to who you are, and that you’ve been impersonating someone or something.

That’s exactly what happened to Facebook user Harman Bajwa. What gave? A message from a new Facebook ‘friend‘ who works for agency giant Carat provided a hint.

Two sites for protecting your brand’s usernames

It used to be that you do a decent job of protecting your brand by registering the domain names that incorporate your brand name.

Not anymore. Thanks to social networking sites and other online communities, consumers are increasingly interacting on third party services that have become targets for brand hijackers, impostors and opportunists. Their MO: snap up usernames that are related to major brands (and prominent individuals).