users

Research: Social media discounts attract Australian consumers to brands

The noise around social media in Australia appears to be increasingly amplified by marketers and clearly continues to be a hot topic.

There are also snippets of data emerging that explore this large and complex digital arena, but one of the questions that seems to be asked is why consumers choose to engage or associate themselves with brands in the social space. 

So, in association with Toluna, Econsultancy surveyed more than a thousand Australian consumers, in an effort to explore what attracts users to a specific brand or company on social media platforms.

Twitter acquires Posterous

Twitter has raised hundreds of millions of dollars in funding, and yesterday it apparently put some of that money to use in making what might be its most prominent, if not largest, acquisition yet.

What did Twitter buy?  Short-form blogging site Posterous.