Valentine’s Day

Five dating tips you can apply to your email marketing

With Valentine’s Day quickly approaching many of you will be gearing up to send as many heartfelt emails to your subscribers as possible, encouraging them to treat their special someone.

Unfortunately many of those emails won’t hit the mark and you could see your unsubscribes and spam complaints increasing with every soppy campaign you send. 

Online retailers cash in on Valentine’s Day: infographic

Well, it’s that day again. Valentine’s Day is here yet again to the delight of retailers everywhere. No wonder, when online sales in the US and the UK have continued to rise year-over-year in the run up to Valentine’s Day and retailers have had to learn to scale for seasonal surges.  

The folks over at Rakuten, the online marketplace that’s quickly catching up to Amazon and eBay, shared a few stats and a lovely infographic (don’t say we didn’t give you anything for Valentine’s!) detailing the global spending trends surrounding this love-sick holiday. 

Love is in the air… but not always in the inbox

Valentine’s Day is a difficult one for single people, and a great many of the UK’s 15m singles turn to online dating sites to find a special someone with whom to spend the evening.

Research suggests that there are 24m first dates in the UK each year,  of which 69% are arranged through online dating.

As a result, online dating is an enormously competitive market, and sites must send relevant, engaging email that perfectly matches their subscribers’ wants and needs.

7 Valentine’s Day tips for etailers

With Valentine’s Day less than 2 weeks away, it’s a good time for etailers to take advantage of this underrated holiday to boost sales.

From flowers to candy to consumer electronics, the economy may be tough but Valentine’s Day is one of those holidays that wise men and women in committed relationships aren’t going to cut corners on. Here are 7 tips for etailers looking to maximize Valentine’s Day sales.