valentines day

Delivering a sweeter customer experience

Whether you planned a romantic evening out or ordered your sweetheart’s gift last minute, it’s clear that Valentine’s Day this year went digital.

NRF reported that more than 26% of consumers planned to shop online for their loved ones.

In fact, online shopping showed significant growth during the week before Valentine’s Day this year compared to last year, particularly with department stores where online sales grew 34%.

Five ecommerce personalization tips for Valentine’s Day

You’re one in a million. But hopefully your conversion rates will be higher than that this Valentine’s day.

There’s nothing like the feeling of love in the air that gets people wanting to be extravagant with declarations of their love.

But how do you go about providing the best experience for your Valentine’s customers to drive conversions, fast?

Here are my top tips for helping people in a loving mood get the most out of your site.