vanity URLs

Brands, agencies and vanity URLs: where’s the common sense?

Imagine that your name is Harman Bajwa. Your Facebook profile is located at the vanity URL facebook.com/harman. You log into your Facebook account one day only to receive a message indicating that your vanity URL has been “removed for violating Facebook’s policies”. This message implies that your vanity URL is unrelated to who you are, and that you’ve been impersonating someone or something.

That’s exactly what happened to Facebook user Harman Bajwa. What gave? A message from a new Facebook ‘friend‘ who works for agency giant Carat provided a hint.

Would you pay for a Facebook vanity URL?

As Facebook’s unbelievable growth continues unabated, the company is increasingly finding itself scrutinized by critics who are asking a simple question: ‘where’s the money‘?

Even though Facebook is generating hundreds of millions of dollars in revenue, its costs are growing rapidly and there are various unsubstantiated rumors that the company is on a potentially disastrous financial path.