When all your shortlinks belong to the Libyan government

In 2009, ‘sex educator’ Violet Blue launched a URL shortener designed
for all of those NSFW links you might want to share. The service,
billed as the “first and only sex-positive URL shortener”, was located
at vb.ly.

Most of us don’t think about the .ly portion of the URL when we, for
instance, see a bit.ly link. But as vb.ly learned the hard way, it’s
pretty important.