Venda

Cloggs responsive redesign: mega gallery

With 2013 the first year tablet shipments are expected to exceed that of PCs and also a year in which smartphone penetration reaches 64% in the US (Nielsen), responsive design is rightly this year’s hot topic.

Despite this, it seems a lot of big brands are playing catch up, with new research from Venda showing just one of the UK’s top 50 most visited retail sites (Curry’s) currently hosts a responsive website.

A quarter of websites analysed don’t have a mobile optimised site, and many retailers host their mobile site under a different URL structure to their existing website, which could be negatively impacting their SEO and affecting their efforts with analytics. 

As comScore estimates a third of all UK page views now come from smartphones and tablets, delivering a slick customer experience across all devices has become a massive competitive advantage for retailers.

To that end, I’ve been looking at the new responsive Cloggs website. 

Tesco targets ASOS, chooses Venda for fashion venture

Tesco’s online fashion store is launching this autumn, and Venda has won the lucrative contract to become its e-commerce partner.

Tesco’s move into the world of online fashion comes after excellent recession-busting growth from the likes of ASOS, which the supermarket giant has squarely in its sights. 

Initial reports suggested that the Tesco venture would focus on the retailer’s own-brand products, but it is thought that third party brands will be introduced next year.