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Paid Social Media Advertising

What are the most important trends occurring in the SMMS market?

Earlier this month we published 2013’s Social Media Management Systems Buyer’s Guide, which saw 18 vendors of technology and services profiled, and the state of the industry discussed.

Before we put together our guides, we often seek the input of professionals from the vendors and elsewhere, to give us their views on current and future trends in their industries, and these quotes are included in the guides.

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38% of companies will be increasing their investment in Social Media Management Systems this year: report

SMMS packshot

In the last couple of years Social Media Management Systems (SMMS) have cemented their position in the marketing arsenal of many large companies.

The Econsultancy / Responsys 2013 Marketing Budgets survey recently revealed that 38% of companies will be increasing their investment in SMMS this year, and 62% will increase their social media investment. 

This highlights the strength of an industry which has seen some major acquisitions in the last year, but is still experiencing an influx of start-ups due to sustained investment and interest.