Vente-privee

vente-privee: the French pure play you should know about

If you’re not familiar with vente-privee, it’s a French pure play selling famous brands at 50% off retail price. And it does it on a big scale.

The company had €1.5bn turnover in 2013, an increase of 18% year on year.

120,000 parcels are shipped every day by vente-privee to eight EU countries and also to the US. It’s the number one fashion brand in France and the fourth biggest brand in all French B2C distribution.

I listened to Seb Bellone, Head of European Transport and Distribution at vente-privee, who gave me these stats at MetaPack’s Delivery Conference this week.

I thought I’d lay the stats out for you, so you can get an idea of the scale that vente-privee works on and how they deal with delivery.

Q&A: Bunty Stokes of private sales site Vente-privee

Vente-privee.com is a private sales website which offers designer and luxury brands at a discount to its members. The company has been growing rapidly, reaching  turnover of £610m in 2009. 

We’ve been speaking to Bunty Stokes, the UK Director of Vente-privee, about the company’s development…

Bunty Stokes

Vente-privee, Groupon, and the power of urgency

Chances are you’ve heard of Vente-privee. The French company pioneered the booming online private sales market. And you might be familiar with Groupon, a prominent player in the increasingly hot local deal-of-the-day market.

The former sells high-end luxury products. The latter offers recipients of its emails the possibility of being able to buy products and services from local businesses at hefty discounts. What’s the secret to their success? You might be inclined to say “It’s the deals!” While that’s partially correct, the real answer is something far more primal: urgency.