Digg may have been a Web 2.0 pioneer, but out of all the mature startups loosely grouped into the ‘social media’ category, it’s one of the companies some might argue is well past its prime. While other upstarts born around mid-decade, such as Facebook and Twitter, continue to rise, Digg seems to be treading water.
That, of course, is not to say that Digg isn’t very popular. It is. And that’s not to say that it can’t do wonderful things for publishers who hit the front page. It can.
But for both consumers and publishers alike, the Facebook and Twitters of the world have largely become more important when it comes to sharing and discovering interesting content on the web.