Six useful mobile marketing case studies

Case studies are always hugely popular on the Econsultancy blog because they act as a valuable source of inspiration for marketers.

In this post I’ll roundup six interesting mobile case studies, some of which perhaps lean more towards being about multichannel marketing.

These have mostly been borrowed from the Econsultancy Case Studies Database, which is packed full of useful examples from a range of brand and industries.

UK searches for Black Friday are up: Are retailers prepared?

Black Friday is nearly upon us, and interest in the annual shopping splurge appears to be taking hold in the UK… sort of.

In the US it makes sense as Black Friday always coincides with the day after Thanksgiving, but on these shores it all feels a bit forced.

Why should we care about a shopping event that coincides with a public holiday that means nothing in the UK?

How Shop Direct Group used its content strategy to improve search rankings

Content marketing has rapidly become one of the most important trends in digital, though there is an argument that it is simply a new buzzword for something that successful businesses have been doing for years.

Even so, there’s no denying the positive impact that comes from having a coherent content strategy.

Shop Direct Group, which makes £1.7bn from its range of brands including, Littlewoods and K&Co, is an excellent case study. 

After putting content at the heart of its SEO strategy it saw a 25% year-on-year growth in SEO traffic and a 50% growth in generic traffic. SDG now attracts more than 700,000 site visits every day.

To find out more, I spoke to SDG’s Head of Ecommerce Paul Hornby…