Online video is increasing in importance and effectiveness when it comes to purchase decisions.
Nearly three quarters of consumers are more likely to purchase a product or service if they can watch a video explaining it beforehand.
This research comes from a new study by Animoto, designed to explore how online video impacts consumer decisions and drives brand engagement for small businesses.
I discussed the power of video embedded landing pages a few months ago in 10 excellent video-embedded landing pages.
Video is one of the best and most persuasive of all visual tools as it’s capable of delivering large amounts of information quickly and succinctly. Especially if it’s about a new service or product.
Videos also increase the length of a visitor’s stay. If you feature your own face, or the face of an employee in a video, a visitor is more likely to trust you. Videos can help strengthen your online presence, and videos can also help you rank higher in SERPs.