video games

What marketers need to know about eSports

Professional sport is a multi-billion-dollar business and in the past several decades, brands have become an inseparable part of the market.

Numerous brands, from Nike to Red Bull, can even attribute much of their success to aligning themselves with the right sports, leagues, teams and athletes.

EA prepares for a digital future

For companies in the business of making and selling video games, “It was the best of times, it was the worst of times” may be a fair way to describe the past several years.

Like so many industries, the video game industry has seen major changes in a very short period of time. That has created huge opportunities for new and established players alike, but has also produced significant challenges.

Rock Band Network is music to record labels’ ears

Despite the fact that the demand for great music never wanes, record
labels have it rough these days. The cause: one part misfortune, one part
foolishness.

To survive and thrive in the digital age, record labels need to think beyond their traditional business models.

Video games change television consumption habits: Nielsen

What do people do when times are tough? History suggests they look for escapes. Some go to the movies, some eat candy and some indulge in sin. And some play video games.

The healthy growth in the video game market has not been dented by the recession according to Nielsen’s newly-releasedState of the Video Gamer‘ report, which looked at console and PC video game usage in the United States for Q4 2008.

Were reports of the entertainment industry’s death greatly exaggerated?

There has been a lot of talk about the decline of the traditional entertainment industry the past several years.

As a growing and maturing Internet has become a much more powerful
medium for the distribution of media, traditional entertainment
enterprises, from television networks to record labels, have
increasingly faced new challenges that many argued threaten their
survival.