Though we are hearing over and over again that content is the way forward, video content has been moving in different directions, from creators making content for specific platforms and others pushing for agnostic distribution. The fight is on for distribution and need the content is greater than ever. But what does this mean for advertisers?
AOL have started branding themselves as the new content distributor and syndicator and they currently have the largest curated library in the US. This includes 420,000 total videos with 50,000 AOL originals and they are in the hunt for more content. As we shift to viewing content online, the core of the viewing experience is real time content with news oriented videos being the most watched. The push seems to be toward news and factual programming with shows on home, food, DIY, and tech and business news.