video-on-demand

Hollywood’s response to digital disruption looks like a flop

Digital disruption has been felt in Hollywood, and even if it’s not all doom and gloom as some old media skeptics suggest, there’s no doubt that Hollywood firms have been forced to rethink how they create and sell their content.

But some of the latest moves Hollywood players are reportedly considering as they address the changing media landscape beg the question: is Hollywood totally missing the plot?

How VoD is becoming the video consumption method of choice across the world

The Demographics and Technology Adoption section of our Internet Statistics Compendium saw some fascinating video-related data hit its pages in this month’s update.

As usual, we have collected the best bits from our own in-house research, as well as trends we’ve published in collaboration with other research houses and the most insightful freely available digital stats from around the web.

Shakespeare’s Globe Player: a video-on-demand masterclass

The 400-year-old London theatre has recently launched a video-on-demand service, which allows its users access to more than 50 of its productions. 

According to The Globe, it’s the first theatre in the world to offer its own productions through online streaming on its own platform.

Lets take a look at the platform and see how it compares to the other video streaming services available for other media.

JUMP feature: Sharing metrics will move the industry forward

For our second JUMP interview, we reached out to MPG’s EVP/Managing Director Innovation, Mitch Oscar, who just had a hand in creating the first ad supported Video on Demand directory in conjunction with the American Association of Advertising Agencies, Mediaocean and Rentrak. 

We spoke to Oscar about innovation in the advanced TV space, what metrics are being used to measure Video on Demand (VOD), and how we, as an industry, have to share more so we can advance.