video sharing

Start me up! A profile of Rockpack, for social video curation

4G capabilities, Vine, Facebook’s video for Instagram; they’ve all put online video sharing firmly on the consumer agenda.

Launched in June 2013, Rockpack is an intuitive video curation platform for iOS. With partnerships ranging from Topshop to Jamie Oliver, thousands of channels, and an advisory board consisting of heavyweights such as Stephen Fry, Jamie Byng (Canongate Books) and Sean Knapp (Ooyala), Rockpack is a company to watch. 

The globally-available Rockpack platform makes it easy for people to create personalized video channels to share content, as well as to subscribe to video content from friends, influencers and celebrities.

Compatible with Facebook and Twitter, Rockpack offers premium content from vloggers and a growing number of brand partners. The company believes users will share their favorite videos through their own networks, helping to drive the discovery of relevant content through peer-to-peer curation.

Rockpack aims to change the way people discover and share videos, just as Pinterest changed image discovery and sharing. Much like consumers curate photos on Instagram and Pinterest, Rockpack will allow people to browse videos, create personalized channels by category and subscribe to channels created by friends or influencers.

Huh? Autodesk buys mobile video startup Socialcam for $60m

Investors are pouring big bucks into startups, and when it comes to their mobile investments, photos and videos are where it’s at. And for an obvious reason: following Facebook’s still-pending purchase of Instagram for $1bn, investors are hoping they can fund the next big acquisition target.

But predicting who will be acquired, and by whom, can be a tricky exercise. Case in point: today, Autodesk announced that it is acquiring mobile video startup Socialcam for $60m.

The 12 video sharing triggers you really need to know about

Video sharing is going through the roof, driven by faster internet connectivity, more powerful devices and a surfeit of user-generated video.

This is a trend that has solidified into a core part of our daily internet routines, and is one that will not reverse. Huge growth is anticipated, and as ever brands wants to be where the attention is. 

Branded video in all of its forms is on the rise. In the past year we have seen some great work by the likes of Tipp-Ex, Old Spice and M&S, among others. On top of that there is a swathe of brands that have embraced crowdsourcing, allowing fans to submit their own video productions.

But video comes in many shapes and sizes, as far as the actual content is concerned. So what makes for a great video? And why do people share videos?

Online video sharing doubles within a year

New figures released by Unruly Media show that online video sharing has doubled in volume in the past nine months.

The firm, which runs the Viral Video Chart, measured sharing activity across Facebook, Twitter and blogs. Its study focused on the top 200 videos and found that sharing has increased by more than 86% since May 2010.

A share is defined as a blog post (embedded video or link), a tweet or retweet, or a ‘share’ on Facebook (not ‘likes’).