Video

A day in the life of… a motion designer

We’re in the land of the creative for this week’s ‘day in the life’.

Lisa Ferrari is head of motion design at Silver Agency, a B2B specialist. We caught up with here to ask about her motivations and inspirations.

A day in the life of… Head of Video at an agency

Video. The bête noire of marketers and advertisers. When it’s good it’s really good, when it’s bad it’s really bad.

Thankfully, there are at least a few in the industry that understand the medium in great detail. Abigail Howson, Global Head of Video at Jellyfish, is one of them.

Ask the experts: Paid social media trends, challenges & strategy

Next up for our ‘ask the experts’ series is paid social media.

We’ve got some consultants and agency bods to give us their opinions on everything from Snapchat to strategy, video to influencers. There’s quite a lot to digest so you can use the hyperlinks below to jump between questions.

Five successful brands on YouTube: From Adidas to Sarson’s vinegar

When you think of brands on YouTube, you might automatically think of pre-roll ads or sponsored vlogs. 

But this is just part of the story. Many big brands now recognise the power of creating an effective video marketing campaign specifically for the platform, with the best examples helping to build brand communities, further engagement across all social channels, and increase sales. 

SME case study: How an auction house added Facebook Live to its digital strategy

A regional auction house might not sound like the most obvious example of digital transformation. However, Simon Charles Auctioneers has demonstrated how being digital-first can generate big results – even for the smallest of companies.

In the past year, the auction house has transferred its offline marketing activity online, using a combination of video content, social media and email marketing to target consumers. 

2016: The good, the bad and the future of digital marketing

It’s not quite over yet, but 2016 has been busy. As I predicted last year, mobile has been a definite focus for almost every marketer and we’re slowly starting to see VR and wearable technology take off.

I’ve found it interesting to see how businesses have started to scope out new and creative ways to incorporate all of these technologies and opportunities into their marketing strategies.