The ‘explainer video’ has come of age in the last couple of years as video production, hosting and sharing has become quicker, easier and slicker.
Lots of people, for example, have heard of, seen and enjoyed the Dollar Shave Club explainer video.
Making videos is a pretty big and burgeoning B2B sector now, with many SaaS vendors now targeting SMEs that want an affordable solution. These SaaS companies sit alongside pricier production studios, where explainer videos merge with the best creative video advertising.
So, although this has been done quite a bit before (I was sent this list over Christmas), I thought I’d compile a list of my favourite startup explainer videos.
What qualifies me to compile such a list? Simply that when an explainer video is done badly, nobody hates them as much as I do.
The optimistically-posed hypothetical questions, the annoying accent, clichéd soundtrack, that god-awful faux earnestness, the massive dose of twee – when they’re bad, they’re really bad.
Copy these vids’ creative and you can’t go wrong. N.B. a few of them aren’t exactly start-ups but they’re all explanatory.