videos

10 startup ‘explainer videos’ I actually enjoyed

The ‘explainer video’ has come of age in the last couple of years as video production, hosting and sharing has become quicker, easier and slicker.

Lots of people, for example, have heard of, seen and enjoyed the Dollar Shave Club explainer video.

Making videos is a pretty big and burgeoning B2B sector now, with many SaaS vendors now targeting SMEs that want an affordable solution. These SaaS companies sit alongside pricier production studios, where explainer videos merge with the best creative video advertising.

So, although this has been done quite a bit before (I was sent this list over Christmas), I thought I’d compile a list of my favourite startup explainer videos.

What qualifies me to compile such a list? Simply that when an explainer video is done badly, nobody hates them as much as I do.

The optimistically-posed hypothetical questions, the annoying accent, clichéd soundtrack, that god-awful faux earnestness, the massive dose of twee – when they’re bad, they’re really bad.

Copy these vids’ creative and you can’t go wrong. N.B. a few of them aren’t exactly start-ups but they’re all explanatory.

Using Vine and Instagram for product video

Instagram has added video capability to its iPhone and Android apps to let its users create 15-second videos and share them on Instagram or other social networks, while Twitter recently introduced Vine, its app for helping people create and share six-second videos.

For merchants, the heightened popularity of videos, and online users’ excitement about making and sharing them, means that the time is right for shareable product videos.

Bing is an untapped venue for ecommerce videos

Bing, the search engine created by Microsoft, is gaining traffic, although it’s no Google yet. However, not many e-commerce companies are placing their product videos on this newer search engine.

Now that Bing is powering searches on Facebook’s Graph Search, it’s a good time to get your videos indexed in Bing. Here’s how to do it.

How Appliances Online improved its product pages

Appliances Online has been making some improvements to its product pages recently, and has let me in on the process and the results, which includes a 9.5% jump in sales. 

With the help of videos showing users interacting with the product pages, the retailer was able to both identify improvements, and check that they had the desired effect. 

Five videos of five actions clients can take with Google Analytics

There is a lot to communicate in modern marketing and our methods haven’t kept up with the times. I often find myself giving trying to solve problems by phone and email; methods which turn out to be unnecessarily time consuming and open to miscommunication 

I want to show a different way to communicate analytics actions to a client. I use a tool called Screenr. It is a simple desktop video capture service, like a Flip camera for your desktop.

Using Screenr I find I can very quickly communicate and educate around specific topics. It is perfect for clearly showing clients how to take control of analytics.

I have put together five videos of five actions clients often need to do with their own analytics, to show you how powerful a quick video communication tool can be and provide inspiration for making your own.

Why online retailers need product videos

There are already plenty of strong arguments for the use of video on e-commerce sites, but here are some more from one retailer who has been using 360 product images and videos. 

Gerrard Dennis of The Simply Group, which operates seven online stores, has been looking into the effectiveness of images and video on his websites, and has some interesting insight into how video and product photography has improved his sites’ conversion rates…  

UK internet users like ads, sort of

It’s commonly accepted in the online publishing world that internet users don’t like ads. While ‘hate’ might be strong word, it’s hard to argue that advertising is an internet user’s best friend.

For publishers relying on ads to pay the bills, that usually means one thing: striking an appropriate balance. Enough ads to pay the bills, not so many ads that your users ‘hate‘ you.